Madewell typically doesn’t do 30% off of *almost* the whole store. This year (probably because of COVID), they’ve done quite a few sales. However, few (if any) have been this good. The current 30% off sale is a “preview” for Cyber Monday, so if you want to get some Christmas shopping done early (or if you’re just in the mood to shop), this sale is for you!! Use code “EARLYBIRD” at checkout to get the deal!